The mission of the River Revitalization Foundation is to establish a parkway for public access, walkways, recreation and education, bordering the Milwaukee, Menomonee and Kinnickinnic Rivers; to use the rivers to revitalize surrounding neighborhoods; and to improve water quality.

From the past to the future, we are committed to the return of this vital natural resource for all as Milwaukee’s urban rivers land trust.

Our long-term vision is to recreate the urban landscape using the river as a focal point. As a land trust, the River Revitalization Foundation will impact the quality of life through neighborhood restoration, economic vitality, conservation of natural areas, and creation of public access to these natural areas and open spaces.

The River Revitalization Foundation advocates environmental conservation, public access and sensitive recreation in metro Milwaukee’s river watersheds. To address critical land use issues and further the greenway concept, our primary focus includes ensuring:

  • Public access;
  • Preservation of the River Valley;
  • Preservation of green space in a dense urban area;
  • Riparian buffers against encroaching development;
  • Links with neighborhoods on both sides of the river;
  • Conservation of critical habitat and wildlife areas.

By convening partners with shared vision, values and mission, we can influence planning decisions made along this corridor.

The River Revitalization Foundation was established in 1994 by two of the larger service clubs in Wisconsin: Kiwanis Club of Milwaukee, and the Rotary Club of Milwaukee, in response to recommendations made by the Milwaukee River Revitalization Council to improve the environmental quality of the Milwaukee River Basin. These recommendations are found in the Riverway Plan (1991), our guiding document. Our long-term goal is to recreate the urban landscape using the river as a focal point. As a land trust, we will impact the quality of life through neighborhood restoration, economic vitality, conservation of natural areas, and creation of public access to these natural areas and open spaces. “Green infrastructure” addresses this concept; by incorporating open space in urban planning, we have relief, through access to these spaces, from the intensity and pace of a dense urban environment. The community would be enhanced in many ways.